O’Neill – California Vacationer

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Slide California Vacationer Web Shop | Spring / Summer 2021 Web Shop | Spring / Summer 2021

Slide BRAND POSITIONING O’Neill, The Original California Surf, Snow and Lifestyle Brand, was founded in 1952. The Company offers Surf Wear, Snow Wear, Sportswear and Leisurewear. O’Neill operates from USA, Canada, Australia, Asia and Europe.

I helped O’Neill to reconnect to Modern High Street Consumers.

Responsible for: Brand positioning, Range Planning, Trend Forecasting, Clothing design and Branding.

Slide California Vacationer - Men Mood Board Spring / Summer 2021 Mood Board Spring / Summer 2021

Slide California Vacationer Designs Spring / Summer 2021 Designs Spring / Summer 2021

Slide California Vacationer Mood Board Spring / Summer 2021 Mood Board Spring / Summer 2021

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